Case Study on HCC

Case Study on: www.hotelsconventioncenter.com

By: SEO Professors

We would like to share with you a sample of a custom SEO package currently in place for one of our clients Hotels Convention Center (HCC).

The Client: www.hotelsconventioncenter.com

Goals: To have the client ranked on the first page of the search engines for over 100 keywords.

To have the client ranked #1 for all their convention center pages listed by city.

Notes: The main function of the website is to allow users to search for a convention center by city and find nearby hotels. The client has over 100 convention centers in their database and over 1500 hotels.

They originally choose 50 convention center city pages that they wanted us to focus on along with other important keywords.

Facts: The client’s website was not SEO friendly and about 60% of their pages were not indexed by the search engines. Most of their convention center pages were not coming up in google and for the ones that did, none were in the top 50.

Client Wants: The client wanted SEO Professors to be aggressive but understood that a 12 month commitment was required for this program. They wanted Video SEO to start immediately.

Budget: $5,000 monthly (plus additional video seo)

Work in Progress: The www.hotelsconventioncenter.com website needed updating to become SEO friendly. SEO Professors then put the website into our Custom SEO Program where our production team went over what was required. The Account Manager then put into action the custom seo program for our client. 60 videos were produced in less than 60 days in our Video SEO studio. Link Professors, our English Writers & our Social Media Guru went into action with other members of the production team. (This is on going)

Results: The client is in a very competitive niche, going up against big sites like HOTELS.com & EXPEDIA.com and so on. The client is starting to see first page rankings for their convention center pages and selected keywords like “Convention Center Hotels”. They now rank #1 for Hotels Convention Center as they should and the videos are ranking #1 in Google Videos and YouTube. In fact some of the videos are ranking in normal search engines for web searches (not video searches).

Try a search in “Google Videos” for the keywords “LA Convention Center Hotels”. The search results will show that some (most) of the videos shown on Google’s results page were produced by SEO Professors for our client www.hotelsconventioncenter.com. Have a look at their YouTube Channel: http://www.youtube.com/user/HCCsince2005

Final Comments: Depending on when you are reading this, search rankings will very and change. However, in time www.hotelsconventioncenter.com will rank even higher in the organic search results in Google, Yahoo & Bing as they continue to be a client of SEO Professors.

SEO Professors.com is a leading SEO company that strongly promotes video marketing, video SEO & SEO branding into its proven SEO system. View video samples